Rainbow Flags

Pride Slogan Flags (Love Is Love, Love Wins and more)

Ally, Equality & Slogan Flags

Slogan flags print a short message across the rainbow. Popular designs include "Love Is Love", "Love Wins", "Love Has No Gender", "Love For All", "All You Need Is Love", "Born This Way", "Don't Hide Your Pride", "All Equal" and "Peace Love Happiness". "Love Wins" spread in June 2015, after the US Supreme Court legalised same-sex marriage nationwide, while "Born This Way" echoes Lady Gaga's 2011 anthem, and "Love Is Love" has been a rallying cry for marriage equality. The designs have no single creator. They're popular for Pride marches, parties and windows because the message reads clearly at a distance. Lettering size, fonts and stripe counts vary a lot between makers, so check whether the text is printed on one side only. Single-sided printing means the words read backwards from the other side.

What the colours mean

Red Life
Orange Healing
Yellow Sunlight
Green Nature
Blue Serenity and harmony
Violet Spirit

The colour bar above shows the flag's palette, not a drawing of it: chevrons, circles and symbols aren't shown. Meanings are as commonly given by the flag's designer or community, and some flags have more than one accepted reading.

Where to buy a Pride Slogan Flags (Love Is Love, Love Wins and more)

Current listings from Amazon UK. Most are the standard 5 ft × 3 ft (150 × 90 cm) polyester flag with brass eyelets, which suits a flagpole, a wall or a window. Our flag buying guide explains sizes and materials.

We couldn't find a listing for this exact flag on Amazon UK today. Search Amazon for Pride Slogan Flags (Love Is Love, Love Wins and more)s, or check specialist flag makers.

More ally, equality & slogan flags

Straight Ally FlagThe straight ally flag is for heterosexual and cisgender people who want to show support for…Equality Flag (Blue and Yellow / Red and Pink)The equals-sign flag comes from the logo of the Human Rights Campaign, a large US LGBTQ+ civil…Rainbow Peace Flag (PACE)The rainbow peace flag isn't a pride flag, though it's often mistaken for one. It has seven…

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